With the Internet advancing faster than ever, many Hip-Hop acts have adapted a new marketing plan when it comes to their music; give it away for free. A chosen few have been able to flip this scheme, and their fan bases into viable recording careers, others have failed miserably.

Day after day, week after week and month after month, hit up your favorite Hip-Hop website and you'll see an abundance of free mixtapes courtesy of the Mac Book generation. Some are worthy of taking up space on your hard drive, while most just are not. The trick is to give away plethora of material to the listeners, in hopes that those same fans will buy your official studio album—that comes with a barcode on and is purchasable via iTunes, record stores, or the artist's personal website—once it's released.

There are those that have ridden the mixtape-to-studio album wave to great success, i.e. Mac Miller, Kid Cudi, and Kendrick Lamar, just to name a few. But there are a lot more that seem terrified to take the commercial plunge and see who's out there willing to pay $8.99 for their record. Stuck in the Mixtape Matrix, here are 15 rappers that will never drop an album.

--

Photo: YouTube

Kendrick Lamar's rise continues as the Compton, Calif. rapper will headline an exclusive launch party for culture and lifestyle magazine Mass Appeal at this year's SXSW festival. Co-sponsored and hosted by Pharell Williams' BBC Ice Cream imprint, K.Dot will be joined by some of Hip-Hop's best and brightest.

On March 15, Mass Appeal will release its 52^nd issue and to celebrate, Lamar gets top billing at the Austin Music Hall for the Ice Cream Official SXSW Social. Veterans Bun B and Pusha T are also part of the star-studded lineup, with celebrated rappers such as the gravel-voiced Roc Marciano, true school enthusiast Joey Bada$$, and zany Detroit wordsmith Danny Brown.  Rounding out the massive list is producer Harry Fraud (& friends), A$AP Ferg, Emilio Rojas, Alexander Spit, Nylo, and Bia along with surprise guests.

Although Kendrick Lamar doesn't have any beef with his rap compatriots, the 25-year-old MC is paying attention to his competition after weighing in on MTV's Hottest MC's In The Game list which finalizes this week. "We need that. It's competitive," said Lamar in an interview with Rap-Up TV. "Even though we doing these collaborations and stuff like that and we cool, at the same time, this is still rap. It's still competitive and I'm trying to compete with everybody to be the best."

Mass Appeal marks its return to the world of print with the new launch after going digital for a while. The magazine will drop quarterly with issue #52 available in the coming days after the event.

To check out more about the Ice Cream Official SXSW Social, follow this link. Also, Odd Future's Earl Sweatshirt and Comedy Central's Blake Anderson cover the new issue of Mass Appeal, check out the cover on the flip.

--

Photo: Mass Appeal

This illmind produced joint will not be on Emilio’s upcoming project, but this should be an auto download anyway.

Download: Emilio Rojas – Ride Around Slow

1. CASSIE FT FABOLOUS – RADIO
2. DRAKE FT RICK ROSS – FREE SPIRIT
3. J.COLE FT JAY-Z – MR NICE WATCH
4. CASSIE FT JADAKISS – MAKE YOU A BELIEVER
5. J.COLE FT MISSY ELLIOT – NOBODYS PERFECT
6. KI GRIP FT JADAKISS, CRISTION D’OR & NATHANIEL – PLAYAS LIFE
7. MARIO FT FABOLOUS – THE WALLS
8. WALE FT RICK ROSS & KEVIN COSSOM – BEST NIGHT EVER
9. NE-YO FT TREY SONGZ & T-PAIN – THE WAY YOU MOVE
10. JAY SEAN FT LUPE FIASCO – SAY YEAH
11. DRAKE – CLUB PARADISE
12. MAC MILLER – FACE THE FACTS
13. BRISCO FT RAY J – KISSIN ME
14. BRIANNA – MARILYN MONROE
15. DIGGY – JUST BEGUN
16. WAKA FLOCKA FT DRAKE – ROUND OF APPLAUSE RMX
17. PLIES – BLOW MY HIGH
18. LUDACRIS FT WAKA FLOCKA – RICH & FLEXIN
19. EMILIO ROJAS FT NIKKIYA – ON MY OWN
20. PYRO-TECHNIK FT DREA – 20
21. SEAN PAUL FT ALEXIS JORDAN – GOT 2 LUV U
22. R KELLY – MEMORIES

1. NICOLE SCHERZINGER FT 50 CENT – RIGHT THERE
2. J COLE – DISGUSTING
3. SEAN KINGSTON – ROLL UP
4. T-PAIN – YOU COPYING ME
5. 50 CENT – PARTY & BULLSHIT
6. FRECK BILLIONAIRE & RED CAFE – FREEZE
7. FREDDIE GIBBS FT YOUNG JEEZY – RUN D MC
8. JOELL ORTIZ – PUN BACK
9. CORY GUNZ – KNOW MY NAME
10. EMINEM & ROYCE DA 59 – FAST LANE
11. LUPE FIASCO – WHAT U WANT (CHAD HUGO RMX)
12. DIGGY FT BRUNO MARS – CLICK CLACK AWAY
13. RANGE FT WALE – BEAUTIFUL YOU ARE
14. T I – FRIDAY NIGHT
15. CONSEQUENCE FT MUSIQ SOULCHILD – WAITED TOO LONG
16. BOAZ FT MAC MILLER – AROUND THE WORLD
17. OMARION FT METHOD MAN – LUKE SKYWALKER
18. CHAT RISE FT PAPOOSE – ARTIST OF OUT BROOKLYN (WORLD PREMIERE)
19. EMILIO ROJAS – BREAKING POINT
20. JOE BUDDEN – ORDINARY LOVE SHIT PT 3
21. SHA STIMULI – SUPER STAR
22. KILLER MIKE FT ROSCOE DASH – AT THE TOP
23. FRENCH MONTANA FT RICK ROSS & WIZ KHALIFA – CHOPPA CHOPPA DOWN (RMX)
24. MICKEY FACTZ – ON THE FLOOR (GENOCIDE)